Chelsea in Bloom

In 2019 John Lewis & Partners participated in alternative floral art show Chelsea in Bloom for the first time - and we were tasked with creating a show-stopping first impression. An astounding 3,000 fresh blooms were needed to craft our ‘under the sea’ themed display on behalf of John Lewis and Edinburgh Gin. Our sustainable design sculpted flowers into tumbling waves, tropical fish and colourful corals using chicken wire and no floral foam. Edinburgh Seaside Gin inspired our choice of bladderwrack, rose and lavender to create the colourful seabed.

We were over the moon to win a Gold Award for efforts… but scooping The 2019 People’s Champion Award made our year!

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